Facebook: The Real Presidential Swing State - MIT Technology Review
SETUPS: Voting Behavior: The Election (ICPSR ). Version Date: Dec 18, View help for published to analyze a dataset drawn from the American National Election Study (ANES). is part of the SETUPS ( Supplementary Empirical Teaching Units in Political Science) series and is featured online. Feb 11, HOW scientific are the “matching algorithms” of online-dating Web sites? For example, study after study has shown that the way that couples discuss and attempt to resolve A version of this op-ed appears in print on February 12, , on Page SR12 of the New York edition . Elections · The Upshot. The Author(s) thebluetones.info Online Dating: A Critical Analysis From the .. research that directly addresses relationships, decades of.
That's partly because daters don't always know what they want in a mate -- even though they generally think they do. Studies suggest that people often lack insight into what attracts them to others and whyand therefore the characteristics they seek out in an online profile may be very different from those that will create a connection in person, the review notes.
Online Dating Study Suggests It's No Better Than Meeting At A Bar
Finding love online, despite health problems "Pretty much all of online dating works through profiles," says Finkel, an associate professor of social psychology at Northwestern University, in Evanston, Illinois. The sheer number of options can be overwhelming, and the ease with which people can sift through profiles -- and click on to the next one -- may lead them to "objectify" potential partners and compare them like so many pairs of shoes.
Communicating via email or instant message before meeting in person doesn't always cure this problem. Some online communication is a good thing, the researchers say, but too much of it can skew expectations and ultimately sabotage a match.
People tend to read too much into emails and other online conversations, which increases the potential for misunderstandings and disappointment, they point out. Some services, such as eHarmony and PerfectMatch. The authors of the review are skeptical of these claims.
They weren't able to find a single rigorous study showing the effectiveness of the algorithms, and other research suggests it's extremely difficult to predict the likelihood that a relationship will succeed before two people meet. To make matters worse, Finkel and his colleagues say, these algorithm-based services may encourage a counterproductive "destiny" mindset that prizes initial compatibility over other factors that are important to the long-term health of a relationship, such as the social and economic support individuals offer each other, or their ability to cope with stressful life events.
How online dating became a $2 billion industry
None of this, however, means that online dating isn't a good way to meet people. Inthe contested election that put George W. Bush in office was determined largely by votes in Florida, out of six million cast in that state. And in Bush beat John Kerry by fewer thanpeople out of 5. Facebook is the virtual battleground within that battleground state. Injust over five million account holders of voting age lived in Ohio—out of a total voting-age population of 8.
Fast and on target In addition to any peer-to-peer strategies they might employ, the candidates are already waging online advertising campaigns that are more scientifically designed and demographically precise than the ones Obama and John McCain deployed in Political operatives can now rapidly test ad copy across multiple demographics, getting strategic insights within hours.
They can even keep track of exactly which ads individual computer owners have clicked on. These abilities were brought to bear in an ad campaign that rolled out in March ofwhen President Obama signed the Patient Protection and Affordable Care Act—so-called Obamacare.
SETUPS: Voting Behavior: The Election
The midterm elections were just eight months away, and the president was concerned for a vulnerable ally, Harry Reid of Nevada, the Senate majority leader. Then, for each of the 18 campaigns, different versions were tested on Facebook. Schlough says the site gave him access to a wide range of demographic groups, made it possible to place small ads at low rates, and offered easy ways to experiment rapidly with different combinations of headline, image, and text.
The versions that generated the most clicks would get wider distribution on multiple websites.