Pheromone parties are a big deal in LA, where they've been a mainstay fixture on the As I grab a beer at the bar I bump into Judy Nadel, the UK organiser. Based on the science of smell, Pheromone Parties see singles sniff The owner of the T-shirt we all loved the smell of approached us for. + MailOnline US - news, sport, celebrity, science and health stories Singles who have attended so-called pheromone parties haven't ruled it out. The parties started out as an experimental matchmaking fest by a Robert De Niro, 75, stuns fans as he visits Italian restaurant in England after breaking.
When I first heard about the pheromone parties, I lifted my t-shirt up to my face and took a lungful of my scent before trying to work out if I was turned on by my own smell. Wedekind asked a group of male students to wear the same T-shirt to bed for two nights. He then asked a group of female students to smell the T-shirts and mark which ones they found attractive. Wedekind discovered that the female students were attracted to the men who smelt different from them.
Sniffing Out A Date: What’s It Like At A Pheromone Party?
Thus pheromone parties were born. The idea is simple enough: I turned to Odette Toilette, a fragrance fanatic and expert on scents — and one of many side-shows at the party — for the answer.
The techniques of sniffing out a potential date vary wildly: Your number is up. I go for the top of the bag first, but all I smell is plastic and the IPA ale on my breath. I grab the T-shirt, yank it free and have a good sniff… but nada. Zip back the lock, pull out the white top, and take a sniff. I get a kick. One of those tingling kicks you get that start in unflattering places and end up somewhere behind the eyes. Or a serial killer. I was expecting maybe 20 men and 20 women.
Obviously I was wrong — there must have been people at the event, which was held at Stories bar in Broadway Marketeveryone clutching a ziplog bag full of sweaty pheromones.
Rob and I were assigned numbers, added our bags to the weird pile of dirty T-shirts in the corner, and went straight to the bar, as is our want. I relaxed slightly when I realised there was absolutely no forced participation involved. Forced fun is my kryptonite, and nothing makes me run off screaming into the night like being made to talk to a total stranger.
Sniffing Out A Date: What’s It Like At A Pheromone Party? | Grazia
As it happens, it was perfectly acceptable if a little redundant to hang out at the bar without sniffing anything, or having your photo taken.
I tried this for about 30 minutes, necking white wine and gazing anxiously at the big screen on the wall out of one eye, waiting to see if my number came up.
I was tempted to stomp off into the night at this point — I found the whole thing a bit forced and stressful — but Rob was revelling in his new role as an olfactory stud, and it seemed a bit churlish to leave without giving the whole thing a proper go. So I got sniffing. There were a couple of absolute stinkers, of course, but plenty smelt of washing powder, or nothing, and it took me a while to find one that stood out.
Finally I found a T-shirt that smelt really fantastic — part deodorant, part washing powder, and party body smell.
- a matchmaking experiment based on scent
But in a good way. So I took the plunge and had my photo taken with my new prize.