Triumph Motorcycles enters India market with 10 models
Triumph Bikes India offers 14 Models in price range of Rs. lakh to Rs. Q. Is this a good bike for the stop, go daily commuting in Bangalore and Chennai?. Keerthi Triumph: The Bangalore dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts. Keerthi Triumph in St Marks Road, Bangalore is a top company in the category Imported Motorcycle Dealers, Motorcycle Dealers-Triumph Bonneville and much more. The dealer's association with the automobile brand dates to
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Bike rentals in Bangalore from Wicked Ride is most preferred and highly rated by users. What do you mean by bigger and smaller bikes? I really cannot do that right now.
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It is too early for us to open up on that front. Can you classify that in terms of engine size? I will just give an idea about that. Today, in India, there are cooler bikes available.
For that, you go to one shop. There is nothing available in the sports segment…in the tourer segment… or in the adventure segment. What happens here is if you want a brand you drop in to the shop and you will get choices.
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You limit your choices to that store. We are going to cater to all sets of riders. We are really coming to India with the right product classification in order to cater to end riders.
Our philosophy is to connect with the rider…to connect with the style of a rider. It is not one stroke for everyone. Will your products be priced at a premium than Harley-Davidson? We will position our products in various categories at a very attractive price point. What does attractive price point mean in India—it is not a price point where we are going to be cheaper than any other manufacturer, which we benchmark with.
We will be providing very good value for money for the rider. One of your main competitors appears to be grappling with service issues. Within years after entry into the market, their bikes are available in pre-owned market?
I am aware of what you are talking about. But this is where my role comes in. I come from a mass biking industry and I know service plays a very vital role. What we are doing is we are not setting up any dealership without service facility. We are not here to only sell our bikes. We are interested in giving a strong and differentiated service facility, accessible to customers from day one.
In terms of spare parts, we will back that up from Manesar unlike other manufacturers who import parts from overseas.
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We are going to have mechanics, trained at our plant. I am bringing in a brand that has a legacy of over years and we will ensure that the purity of that legacy stays intact in India. But why are you doing it from two locations? Since the volumes will not be big in the beginning, one location could have been fine. We are entering into India with larger bike format. If you look at larger bikes, Manesar becomes quite ideal.
You can cater to the larger part of central India and you can cater to north India, which is the largest market for such bikes. As far as the second set of bikes is concerned, Bangalore becomes that kind of a market. Everybody is planning to get into the bigger bike segment.
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If you continue to sell Brand A and then suddenly you bring in a brand B, the purity of the brand gets diluted. We are here with Triumph, without any A or B. We are bringing in a core, fundamental Triumph in its pure form for a very demanding customer in India. What do you think about Royal Enfield?