Prismhue offers In-shop branding services in general trade. We are one stop solution for traditional and innovative in shop branding media options. Church Street Social, once upon a time used to be known as 'Night watchman', one of Bangalore's iconic pub of the 80s. On the 3rd of August. L'Oréal plans to open stores in markets such as Bangalore, personal care products is looking at expanding single-brand L'Oréal Paris make-up studios as well as so-called shop-in-shop oulets in the malls of the five top Indian cities. 4 Online Dating Sites that Actually Work for FreeTop US Dating Sites.
As bridges between the brand and people who share its belief. We help you create names and naming systems across your Brand Architecture. Finally, our name recommendations are always made after a preliminary trademark search.
Brand Identity We translate the Brand Code and its visual equity across all graphic elements to achieve recognition and differentiation across all the brand's touch points.
All the way from your Wordmark and Symbol to your corporate identity and marketing material. We do this with careful consideration to creating a distinct personality and style for your brand with a built in language that encourages engagement and storytelling. Packaging Design What is a good pack design?
Is it about making a pack stand out on the shelf? Is it about the colours? At Owlworx, packaging design is more than just the way it looks. We believe the packaging must do three things.
First, it must evoke a response. Trigger emotions that compel the shopper to pick it up. Secondly, it must tell a good story. Often, the pack is the only source for a brand to speak to its prospect. Good pack designs tell great product stories. Finally, good pack designs must close the sale. Convert a casual browser into an excited shopper. At Owlworx, we have the experience of working on brands that straddle both; the large format organized retail chains as well as the crowded dingy mom and pop stores.
In-Shop Branding Solutions in Bangalore & Chamrajpet
So we are trained to make our packs work harder. Without ever straying from our obsessive need to keep things simple. Private Label We help Private Labels make the transition into becoming Brands, albeit in a limited eco system. We use all our expertise in creating and our unique ability to lend truth, simplicity and boldness to create Private Brands that often end up having enough legs to go on and become full fledged brands in their own right.
Startup Pack Startups present a fabulous opportunity to create history. Almost always they begin with new ideas, great enthusiasm and a clean slate. Which are possibly, the best ingredients to create powerful and unique brands. The trouble is, these startups are often hampered by limited resources, which lead them to feel disempowered when it comes to creating brands.
We have created a special package that gives startups access to our expertise. Using some resourceful thinking we are able to give them the firepower to go on and create a strong brand. These engagements are short, highly collaborative and intense. August 07, On the 3rd of Augustall roads - and perhaps even some flight plans - led to the decidedly industrial-themed and brand-new Social with all its rough-hewn pillars and grunge-y decor as it played host to BE Informals' livewire discussion on 'The Future of Branded Content: Here are a few nuggets encapsulating the conversation that followed: What in the world is content marketing?
Srinivasan kicked off the conversation by asking the audience in attendance what they thought content marketing stood for. Srinivasan smiled, "Isn't that advertising? He went on to explain, "Content marketing grazed the line between print ads, editorial ads, TV ads- They have a particular format and people need to distinguish between ads and editorials. Content marketing changed all that.
It also obliterated time.
BE Informals: Bangalore discusses 'The Future of Branded Content'
There is no specific time-limit for content marketing because it is not carried out on mainstream media which is expensive to keep doing all through the year. Content marketing is brand-sponsored content. It is not content for entertaining people for the heck of it, it is bankrolled by a brand or an agency and is done in an entertaining manner by weaving in brand at various places" Brands and agencies versus Independent content creators: Who is best equipped to create content?
Or should it be carried out in-house- Something Paper Boat is very well known for. Digital campaigns at the end of the day are only left with about crores.
So how does one tackle these situations? I think the best way is to go with the one who understands content the best- who are content creators or publishers. Because if they create content you can actually feel like you are riding on their reach. You may be spending lesser but getting a better result in terms of reach. Another thing we have been seeing around us is the advantage of technology and machine learning and these facets can help propel growth.
L’Oréal cosmetics to expand retail footprint
We do a lot of in-house content creation and we work with our agencies as well. But regardless of who we work with we also are actively involved from the get go.in shop branding
We actually get them to write the story is keeping the brand ambience and the brand messaging in mind. Srinivas Rao, vice president — marketing, Lifestyle International has a specific favourite. He opined, "Fundamentally, the best partner I think you can have is your advertising agency. In our experience, we have always benefited when we have worked closely with an advertising agency for brand to brand work.
When that is done everything else falls into place. What is the brand owner needs to do is to be very very clear about the objective. Akash Banerji, SVP, head of marketing, partnerships and licensing at VOOT said that, "I think the first question to be asked is do the marketers have the required expertise to understand the craft and nuances that goes into creating spectacular content?
Conventaionally, all traditional marketers have grown up thinking of content as a seconder TVC format.
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This is what they understand this is what they are adept at. The best of the agencies too, when they speak to you come back with this line is "Boss, seconder TVC na, yeh aap create kar lo. Baaki sab kuch accha hai. Social flavour ke liye aapka alag se digital agency hai. We live in the age of the digital and marketers are supposed to understand everything about data, analytical and technology.
So now, we have started hiring marketers who are extremely great at unearthing all those great nuggets of wisdom from a vast portion of data. Brands have now started asking them to also start sitting beside writers and designers and start creating content. Do we have marketers, in the first place who can understand and who can really bring the world of writers, designers, data scientists, data analytics, creative agencies, social media agencies for them to finally create the kind of examples that we have been talking about?
There have been specialised ads and yes, we have always been in love with. The case is similar with great quality content whether it is branded content or non-branded content it requires specialisation.
It requires the ability to figure out who are the best people to execute it and it depends on the vision of the brand- to what extent do they really want to go the long haul for creasing branded content.
For a brand like Red Bull, they have a battery of experts, content creators- I mean they have hired people from HBO and Warner Brothers who work for them. For us, at home, we have the content machinery of Viacom 18, which is creating content for MTV, colours, regional channels, so For is it becomes that much easier to really dig into the expertise that lies within our organisation.
Next, Srinivasan asks the panel about the validity of content marketing. In that scnario, would you say that always being on the top of the mind of consumers would be a good way to assess if content marketing is working? Very often you are running on these campaigns all your round only for the marketing team to feel good.